I work in-between two worlds traditionally apart. I am a designer and a developer, which is challenging but extremely satisfying - it gives me a better sense of context and it has enabled me to master the skills of each part of the creation process. I am passionate about aesthetics, art and innovative design, but also enjoy a good geeky conversation and learning new frameworks and libraries.

My original background is in fine arts, painting and printmaking, which might explain my love for culture in any form or medium, but particularly visual arts and theater. As a matter of fact, I feel honored to have worked with key cultural institutions like the Opera House of Barcelona and Unitel Classica, a leading European TV channel of classical music. At the same time, years of work as a graphic designer in marketing and advertising have shaped my client-facing skills and given me the ability to design products for mass-consumption.

I am currently a Graphics and Multimedia Editor at The New York Times. I design and develop featured stories and interactive tools for the newspaper digital edition. Previously, I held the title of Senior UI developer & designer at Local Projects, an award-winning design firm specialized in the creation of interactive media for museums and public spaces. During my time at Local Projects, I led UI development and oversaw the design of numerous projects for most of the studio's major clients, such as the National September 11 Memorial & Museum, the National Museum of American Jewish History and the Dwight D. Eisenhower Memorial.

Be social! Email me at or contact me on LinkedIn.

– Rodrigo


Lobula is the ever-expanding catalogue of projects by media designer and developer Rodrigo de Benito Sanz


The New York Times

Interactive articles selected from my work as Graphics Editor for The New York Times.


Pivotal Moments

Dwight D. Eisenhower Memorial

An immersive microsite to showcase key moments in the career of Eisenhower


Dwight D. Eisenhower Memorial Website

Dwight D. Eisenhower Memorial

Official website to present the design for the future memorial and serve as a platform to inform about the commission.


Memorial Guide

National September 11 Memorial & Museum

Search Engine to explore the 9/11 memorial in a digital form and geolocate the names of the victims on the Memorial Plaza.


Only in America

National Museum of American Jewish History

Touch interface to browse Only in America, the Hall of Fame of the museum.


Innovation & Expansion

National Museum of American Jewish History

An exhibition about the expansion of Jewish communities during the 19th century with movies, maps and historical photos to explore.


Competing Visions

National Museum of American Jewish History

Exhibition with a touch interface to explore the network of influential Jewish artist during the first half of the 20th century.


ITP Video Player


An interactive multi-camera video player.


Synagogues Interactive

National Museum of American Jewish History

An exhibition to select and watch films about synagogues constructed after World War II.



National Museum of American Jewish History

An on-site and online exhibit to collect and display pictures of Jewish summer camps and memorabilia.


We Remember

National September 11 Memorial & Museum

A recording booth to collect stories from visitors at the World Trade Center to share their personal experience on 9/11.


Voodoo Buddy

The technological voodoo doll that spams its victims with every pinch.


Agents for Change

Tenement Museum

An online initiative to present and collect stories about social change on local communities.


J5 Architecture Contest

Junta of Andalusia

A large scale animation to display selectees at the J5 contest of Architecture.


Unitel Classica Spain

Unitel Classica

The official website of Unitel Classica Spain, a TV channel specialized in classical music.


Der Ring

Liceu Barcelona Opera House

A website about Wagner's cycle of Operas, including interactive experiences and information about the composer and his “leitmotives”.


Ópera Abierta / Open Opera

Liceu Barcelona Opera House

A website for the project Opera Abierta / Open Opera to promote and stream Operas in HD over broadband.