Hi there!

I’m a senior product designer based in New York with more than fifteen years of experience across consumer and B2B products, editorial design, and interactive installations. My work spans DoorDash, Datadog, The New York Times, and institutions like the 9/11 Museum in NYC. I get equally excited talking about conversion flows, user insights, system architecture, and Pulitzer-winning photo stories.

I’m obsessed with making complexity simple by understanding users, strategizing to focus on the right problems, and building things in design or directly in code.

At Datadog I built and led a team of five designers. At DoorDash I drive design strategy and execution as a staff IC: defining scope, shaping roadmaps, and mentoring designers while staying deeply hands-on. I also enjoy teaching, giving talks, and organizing workshops. Mentorship is a core part of how I work.

In my spare time, I love catching up on performing and visual arts, be that an opera, an off-off Broadway show or the latest exhibit at MoMA.

Say hi at rodrigo@lobula.com or find me on LinkedIn — happy to connect!

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Hello! I'm Rodrigo and Lobula is a selection of my digital design projects. Take a look!

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Datadog's Incidents Product

Datadog
An end-to-end solution to automate and speed up incident response.
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The Digital Magazine

The New York Times Magazine
Digital art direction and strategy to shape and advance the magazine‘s online presence.
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Olympics 2016: The Fine Line

The New York Times
What makes athletes like Simone Biles the world’s best? This mobile-first project explains it.
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Ambulante

Freelance
UX and content strategy for the new website of this famous Mexican film festival
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Innovation & Expansion

Museum of American Jewish History
UX/UI design and development of a site-specific interactive exhibition about the expansion of American Jewish communities in the 19th century.
A

A Murderous War on Drugs

The New York Times
A Pulitzer winning photo story to denounce the murderous Philippine war on drugs
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25 Songs: The Music Issue

The New York Times Magazine
The top songs of the years in a single playlist to listen… and read
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Editorial Design

The New York Times
Interactive articles selected from my work as Graphics Editor for The New York Times
B

Beam Signing

9/11 Memorial & Museum & Local Projects
An special interactive guestbook to collect and map messages of hope and tributes to the 9/11 victims
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Last Column

9/11 Memorial & Museum & Local Projects
Multitouch application to navigate the mementos on the last standing column of the World Trade Center site.
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Desperate Crossing

The New York Times Magazine
A cinematic photo-essay to portrait the tragedy of migrants crossing the Mediterranean sea.
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The Ring

Salamanca University / Liceu Barcelona Opera House
A website about Wagner‘s Ring cycle of Operas told through audio, video and custom narratives.